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Production Services

Sales and Marketing Video

Hand shakeIf a picture can say a thousand words, what does video say?  Bring your sales to life with high quality video suitable for any type of delivery, from TV to the Internet.  Product shots in video are a cost effective way of enhancing customer appeal.  If your product is complex or difficult to portray in video, we create 3D models and animate them.  We present your product in the best possible light, and at extremely competitive rates.

Looking for more than product shots?  We provide a complete line of production services.  Starting with the script and continuing through to product delivery, we provide as much or as little assistance with each step of the process as you desire.  We tailor our services not only to fit your needs, but also to fit your budget.

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Training and Educational Video

3D gas compressorAre you looking to enhance your training and educational programs?  PhotoGroup has extensive experience in both corporate training programs as well as with higher educational institutions.  In addition to our outstanding video production capabilities, we also create high quality 2D and 3D animations.  In fact, our animations are one example of what separates us from nearly every other production studio in central Ohio.

But training and education is more than just the delivery of information.  Its really about how the information is received.  When you choose PhotoGroup as part of your solution, we will help define learner issues such as information flow and processing, learner styles, scaffolding, motivation, and cognitive engagement.  By addressing these issues, we can assure you that the training we create, gets the results you hope for.

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Computer Based Communications

3D computer screenDo you want your web site to accomplish more than what the phone book does?  Would you like to deploy training programs that achieve up to 80-90% retention rates?  Do your videos lend themselves to easy access by the customer to the sections they want?  The key is applying sound principles of interface design as well as instructional design.  The professional design staff at PhotoGroup Inc. has extensive experience with both.

Today’s adult audience has come to expect a high level of control in how content is accessed.  This is true of the Internet, true for training and education, and true for what they watch on a TV.  The old model of simply telling them what you want them to know is no longer effective.  Web interfaces have to be designed from the audience point of view.  Instructional programs have to concede control over content access to the student.  Video content should be parsed so that audiences can view only what they want to view.

The good news is that if you design correctly, you will engage your audience at a much higher level than ever before.  Web sites become trusted sources of information as well as points of sale.  Training programs become a valuable experience for your employees, not just from your perspective, but from their perspective as well.  Videos become references that get viewed over and over.

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